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BOOK SUMMARY :

Managing media work provides a comprehensive cross national overview of the theory and practice of working in the media in the digital agefocusing on three key areasnew media work media professions and media managementthis text prepares students to effectively manage their own media careers and to manage human capital in creative companiespdf | people are more involved with media than ever but news about media as an industry is less than optimistic the number of people across the creative industries who are losing jobs illustrates 9781412971249 managing media work ed by mark deuze sage publications 2011 307 pages 3995 paperback p96 written for undergraduate and graduate students in communication and media this text presents an overview of the theory and practice of managing work in the media in the digital age by european north american and australian scholars in media management production and policy studies managing media work mark deuze university of indiana usa and leiden university the netherlands paperback 07 29 2010 isbn 9781412971249 5000 320 pages managing media work provides a comprehensive cross national overview of the theory and practice of working in the media in the digital agemanaging media work is a bold and original volume that shows how talent passion and personality play out in the media business shaping not only individual careers but also the fate of entire corporations

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